Ellie Goulding has been announced the BBC Sound of 2010, to the surprise of no one. In the last three years, the BBC has championed female artists. Last year it was Florence & The Machine, La Roux and Little Boots with Duffy and The Ting Tings the year before.
The 2010 top five is:
Marina & The Diamonds
So much for my choices. I would have placed The Drums, Owl City and Delphic ahead of the top 2 with Stornoway the winners. It's a shame that bands are now being overlooked.
All the best to Goulding and Marina. I hope they use this exposure as a good opportunity to write some decent songs and impress everyone.