Kaiser Chiefs have come up with an interesting new concept for their latest album: fans can pick 10 songs from 20, design their own artwork and then download the album. The twist is that you can get £1 for each copy of your album that you sell. Ok so this is taking album marketing in a new direction but there is one flaw to this. Fans of the band are going to want all the songs so they will create two albums of 10 songs and download them both. So why would anyone want a 'random' selection of 10 songs, especially in this age of the 'shuffle' mp3 player? The only way this could work is if fans buy an album from another fan and then make their own from the 10 songs that they don't have, and so on. That could work, and the band gives a pound for each one 'passed-on'. Great idea, not sure it will catch on.
The website is really well put together. And if you're a fan, it's worth checking out.